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Statistical research makes it possible to determine the best regions for advertising campaigns, identify target audience segments that generate the greatest return on advertising, identify products that account for 80% of a company's revenue, and conduct matrix analysis to identify the fastest-growing and largest market segments.
The above-mentioned capabilities offer a huge competitive advantage and a means of scaling your business. Traditional advertising performance measurement tools, such as Yandex Metrica and Google Analytics, don't provide the same level of insight into the effectiveness of advertised website pages, ads, and advertising campaigns as discriminant and regression analysis, which can identify the landing pages and ads that will drive the desired website traffic, the required number of ad impressions, and the lowest bids, while maximizing audience reach.
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