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Figure 23 shows the modeling result taking into account the advertising factor and assuming that the advertising component will double its impact in the future period due to increased quality and budget. Figure 24 shows the same model, but assuming the advertising factor remains unchanged. In this case, the curve has a much smoother slope. Figure 25 shows the same model with the advertising factor halved. As we can see, the presence and intensity of advertising are the determining factors in website traffic growth.
Scenario forecasting of possible options for advertising investments justifies the feasibility of further increasing advertising costs.
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