Choose the training option that best suits you: marketing analysis, website promotion, or contextual advertising, and reserve your spot by sending a message to sales@adbest.ru or Please include the course title, your full name, and contact information in your message. You will receive a notification that your information has been accepted, and once the group is formed, you will receive a confirmation request. There is no need to pay anything in advance.

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For training, all you need is the free Jamovi statistics package installed on your computer from the official website and Microsoft Office installed. IMB SPSS Statistics is not required for 99% of the programs offered, but having it is very helpful.

Course name	Duration	Price individually online	Price for a group of 10 people or more. Online pricing as groups fill up.	Price per group for businesses up to 10 people.
Using mathematical statistics methods for sales analysis and business scaling, consumer analysis, segmentation, forecasting, and positioning. Methods: discriminant analysis, regression analysis, cluster analysis, factor analysis, and others. Jamovi, Excel, and IBM SPSS Statistics are used.	60 academic hours	120 thousand rubles	40 thousand rubles	400 thousand rubles
Using mathematical statistics methods to set up contextual advertising and marketing analysis of Yandex Direct statistics (your level of contextual advertising proficiency or lack thereof is irrelevant) Contextual advertising - customization using mathematical statistics methods in IBM SPSS Statistics, Jamovi, and Excel	45 academic hours	90 thousand rubles	30 thousand rubles	300 thousand rubles
Preparing, launching, and managing Yandex Direct advertising campaigns. Using mathematical statistics and SEO methods to set up contextual advertising and market analysis of Yandex Direct statistics. (Contextual advertising expertise is not important; the emphasis is on statistics.)The curriculum for the course "Setting Up and Managing Contextual Advertising Using Mathematical Statistics Methods", working with software packages IBM SPSS Statistics, Jamovi, Excel	96 academic hours	240 thousand rubles	96 65 thousand rubles	500 thousand rubles
Using Excel in marketing analysis and advertising. Pivot tables, VPR function, correlation analysis, regression analysis, ABC and XYZ analysis in Excel, sales forecasting, ATCM method in Excel	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Sales forecasting using the ATSM method based on CRM data, or website traffic forecasting using contextual advertising statistics and Yandex Metrica using Excel. Three years of data are required to track seasonal trends. Including the impact of unforeseen factors and scenario programming of the results. Salesand Traffic forcasting methods	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Consumer segmentation using Yandex Direct statistics – cluster analysis (using site page visit statistics, contextual advertising, and CRM data), working with IBM SPSS Statistics and Jamovi software packages. Consumer segmentation methods	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Segmenting consumers with response, dividing them into groups based on specific results, such as purchases/non-purchases, website visits/non-visits, etc. Discriminant analysis and CHAID decision tree methods for identifying nodes with anomalous influence on results, working with the IBM SPSS Statistics software package Discriminant analysisМетод CHAID-Деревья решений	15 academic hours	30 thousand rubles - with data download from Yandex Direct statistics or CRM	10 thousand rubles	100 thousand rubles
Matrix analysis - building a matrix using Boston Consulting Group BCG + ABC, XYZ analysis based on contextual advertising statistics, compared with sales data from CRM, to identify promising areas for company growth. Identifying stars, cash cows, and areas for development into stars, as well as eliminating unpromising, slow-growing areas with a small share of total sales. Using Excel. BCG matrix analysis	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Sales training. Sales stages, spin selling, cold selling, consumer psychology, handling objections, closing deals. Sales departments and their motivation	30 academic hours	60 thousand rubles	20 thousand rubles	200 thousand rubles
Development of a semantic core (a set of keywords) for website promotion for the most relevant queries and for Yandex Direct advertising campaigns. Fixing errors affecting website promotion and improving website security. Fundamentals of website promotion (SEO).SEO promotion	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Adding and designing ads and CSV files for catalogs and product ads for Yandex Direct advertising, with manual configuration in Professional mode Contextual advertising - setup method	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Pre-configuration of campaign and group parameters and keywords for Yandex Direct advertising, with manual configuration in Pro mode, before launch Contextual advertising - setup method	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Express selection of Yandex Direct advertising campaign parameters based on Yandex Direct statistics for existing campaigns, working with IBM SPSS Statistics, Jamovi, and Excel software packages (data sample of at least 1,000 respondents) using mathematical statistics methods. Knowledge of contextual advertising is not required; it is suitable for those already familiar with mathematical statistics methods. Contextual advertising - customization using mathematical statistics methods	15 academic hours	30 thousand rubles	10 thousand rubles	100 thousand rubles
Selecting Yandex Direct advertising campaign parameters based on a study of Yandex Direct statistics for existing campaigns (data sample of at least 1,000 respondents) using mathematical statistics methods—regression, discriminant analysis, decision trees, descriptive statistics, etc.—and working with software packages such as IBM SPSS Statistics, Jamovi, and Excel. Contextual advertising - customization using mathematical statistics methods	30 academic hours	60 thousand rubles	20 thousand rubles	200 thousand rubles