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Using the Boston Consulting Group BCG Matrix to Find Promising Products and Growing Markets.

We propose an original use of the BCG matrix for analyzing traffic to popular website pages to understand which products are most popular among website visitors and which visits (traffic growth) have the highest velocity over time. Using Yandex Direct statistics, we will conduct a matrix analysis and construct a BCG matrix showing the dependence of traffic growth rate by advertising direction on the relative share of traffic for a given product type in the overall website traffic. This matrix will allow us to track the most promising areas, which are in the star and cash cow zones, as well as in the question mark zone, suitable for increasing advertising investment to upgrade to stars. We will construct a similar matrix based on sales results to compare actual sales results with website user interests and understand the differences. This is the most powerful tool for identifying company products with potential for further development and planning which website pages are most promising for display in contextual advertising.

Cost of matrix analysis Training in constructing the BCG matrix

Even in a stagnant, oversaturated market, there are niches that can generate rapid sales growth. Remember the story of IKEA, which found its fast-growing segment in the mature furniture industry by offering customers the opportunity to handle part of the production process themselves. Your website's visitor history provides valuable information about what customers are interested in and how their interest in specific queries changes over time. We will help you uncover new business opportunities and find products worthy of new brands. And stop wasting time and money on so-called "dogs" that have low relative sales and low growth rates.