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Every type of business has its own key attributes and criteria by which customers evaluate the attractiveness of their products and services compared to those of competitors. Each of these criteria has varying importance relative to other indicators. If you select the two most important criteria by which your company most clearly distinguishes itself from its competitors, then on the perception map, the ball representing your company's position will be positioned away from the main group of competitors. In this case, according to these criteria, they compete among themselves, within the group, and not with your company. This means that we have identified the attributes by which a company should be positioned to successfully differentiate itself from its competitors. Naturally, it is important to ensure that these attributes are sufficiently important from a consumer perspective..
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