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One of the key principles of successful business development is focusing on customer needs and building loyalty. It's much cheaper to retain existing customers than to attract new ones. In industries where the market is already mature and saturated with competitive offerings, long-term customer relationships are the only way for a company to survive.
Therefore, it's important not only to advertise, but also to create sales teams capable of converting these leads into actual customers, as well as CRM marketing for mailings to your existing customer base. When you properly promote your website and run contextual advertising, you usually receive more leads than you need. But it's even more important to create additional opportunities for dedicated outbound managers to call customers. After all, inbound managers are spoiled by a constant drop in incoming leads. That's why we always create an outbound department that doesn't accept incoming requests at all and automate the sending of promotional emails.
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