AdBest Studio Advertising agency for promotion using digital marketing and marketing analysis methods

Modeling and forecasting consumer response to contextual advertising.

Selecting parameters for Yandex.Direct and Google AdWords advertising campaigns using mathematical statistics methods

Matrix analysis of the company's product lines to identify growth leaders

Using the Boston Consulting Group BCG matrix to identify "cash cows," "stars," and "question marks" for conversion to stars.

Consumer segmentation using cluster and factor analysis methods

Выявление интересов потребителей по поведению на сайте в сравнении с анализом сегментов срм, для улучшения качества лидов и для создания новых брендов

Building perception maps to differentiate from competitors and rebrand.

You need to select the two most important criteria by which your company most clearly distinguishes itself from its competitors, and the main group of competitors competes with each other, not with your company.

ABC analysis is the Pareto method. X, Y, Z analysis is used to assess demand stability.

20% of effort produces $80 worth of results, so it's best to conduct an ABC analysis not only for all of a company's products and goods, but also for all customers, suppliers, and partners, as well as to assess the percentage of defects in production.

Forecasting sales and website traffic taking into account seasonality and advertising factors.

The trend-seasonal model takes into account the seasonal component of the dependent variable, while the adaptation method allows for increasing the significance of the most recent year of observations using weighting coefficients.

Creation of Inbound and Outbound Sales Departments

When incoming requests become overwhelming, maintaining relationships with existing customers and increasing loyalty becomes less of a priority.

Creating a motivation system for the sales department

The emphasis is not on the manager's percentages, but on the production rate for conversion, new and existing clients, demand stability, and the implementation of special offers.

Content Strategy

Increasing brand awareness through advertising, including contextual advertising. The ability to present information depends on sales experience, an understanding of market trends, and what differentiates a product from competitors.

Discriminant analysis: will buy/won't buy, will visit the site/won't visit/view more than 2 pages, etc.

To build models depending on a set of factors that influence the desired response to the greatest extent

Regression analysis for models that calculate quantitative value

Evaluates the significance of the influence of a set of factors on the quantitative variable being studied and builds a model to calculate the value of this variable

Classification trees (CHAID method)

Allows you to identify nodes of parameter values that influence the result, which differ significantly from the average values for the sample and increase sale

SEO promotion for your website

Headings and descriptions, repeating headings, navigation buttons to increase the depth of site visits, the .htaccss file, all possible types of protection and necessary redirects, sitemap, robots.txt, etc.

SEO training

Many entrepreneurs often administer their own website, regardless of the size of the company, considering this a key skill and wanting to always stay on top of the latest innovations and changes.